The culmination of each publication is a tribute event. This prestigious event attracts a great deal of media attention and representatives of each brand are presented with their Superbrands tributes in the presence of senior figures from the industry and their peers. The event is a premier marketing occasion, attended by the media and a large collection of senior executives and brand guardians. The evening is a celebration of branding, and is used to showcase featured brands. It also acts as a highly successful networking opportunity which facilitates intimate building of relationships between executives and rewards members with a privileged opportunity to listen to and interact with authoritative experts.
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