"Superbrands is an international movement to benchmark the impact of brands across categories. Increasingly, the Superbrands mark is seen as a validation of success in a world that is becoming consumer-led. It tells the world where your brand lies in the brandscape." -
Chris Harrison, Chairman, Young & Rubicam Brands, Africa and Member, Superbrands East Africa council of experts.
"The brands featured in the book range from Fast-Moving Consumer Goods (FMCG) brands through to corporate giants. In addition to these, the presence of many beverage and mobile brands makes the book a fascinating and accurate reflection of the East African way of life." -
Superbrands Group Chief Operating Officer, Steve Dodgson during the announcement of the Volume II winners in Nairobi.
"The Superbrands East Africa survey is not just incredibly interesting and thought provoking but ultimately is essential in understanding the potency of different brands. The perception of these brands has a direct impact on their success in the marketplace and therefore being rated highly in this survey is not only pleasant for the respective brand owners but a symbol of their ability to grow their business through a name that consumers', trust, want and demand." -
Stephen Cheliotis, Chief Executive Officer of The Centre Brand Analysis and Chairman of the UK Superbrands Council while unveiling the top ten brands in Nairobi.
"The recognition not only reflects the power of the Zain brand in general, but also the success of Zain products and services in the East African markets in particular. We are delighted that all the efforts that we have put into positioning the brand as reliable and trustworthy have been recognized. To receive the Superbrands honour is a powerful endorsement and evidence of our brand's exceptional status." -
Mr. Bashar Arafeh, the Zain East Africa Chief Executive Officer during the presentation of a certificate to Zain in Nairobi.
"I always believe a strong image is a reflection of who you are and what you represent; success in any industry is hard to come by. Most of our competitors have never developed their own niche markets and consumers get lost along the line struggling to find what they are all about." -
Chris Kirubi, Capital Group Chairman while receiving the Superbrands Award.
"I do think that PR is becoming a major force in how brands create, shape and sustain their reputation. Its very clear from the example of Nokia that whole a global brand may receive strong recognition and a good brand awareness, a brand still needs to connect and engage with its target audience." -
Elizabeth Cook, the Tell-Em East Africa Managing Director at the announcement of Nokia as the top brand in the region.
"Great brands with high degrees of loyalty understand the real, motivating forces of consumers rather than the considered and amended opinions of the purely rational. The reason? The values that great brands have been able to develop always go beyond the practical issues of product performance or rational benefits and much, much further than the so-called emotional aspects of brand image, brand essence, and brand personality." -
Robert Passikoff, Ph.D. Founder and President, Brand Keys Inc.
